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A part of the Nike Free Run 3.0 will move into consumer lifestyles, from this perspective, NIKE think, Nike + Nike innovative products and a subversive sense. "Nike + Fuelband see there are so many followers, especially in the US, if the motion can become a way of life, because if you are interested in your innovation and consumer groups for your product, and then to enjoy sports , meaning that for Nike is very different. "
Nike Free Run wants to use the Nike + Nike passing understanding of consumers, they know what happens in life, and what this information is needed. In HuangXiangYan opinion, though Nike is a sports brand, but he is closer to the average consumer life. "I think this is a brand in terms of a very important thing because if a brand consumers do not know how life is, I do not know how to help them solve the problem, do not know how so that they can bring more enjoyment of the products or product the added value that it would not be a leading brand. "